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HomeEntrepreneurshipJennifer McShane-Bary: Leading the Future with Vision and Strategy

Jennifer McShane-Bary: Leading the Future with Vision and Strategy

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CEO Scoop is delighted to feature Jennifer McShane-Bary, Chief Executive Officer of JMB Project Management Co. LLC, on the cover of Thinking Ahead: Influential Women Leaders to Watch. A dynamic leader with years of senior executive experience, Jennifer has made significant contributions to operational enhancement across various sectors. Her expertise in navigating complex government statutory entities has allowed her to expertly balance commercial objectives within capital-constrained environments. Jennifer takes great pride in fostering team motivation and mentoring future leaders, consistently driving them to exceed expectations. Her impressive leadership, validated by numerous achievements, continues to shape the future of her industry. Now, let’s delve into her inception story and discover how her remarkable journey began.

Hello, Jennifer Can you share the beginning of your career journey and how it led to the founding of JMB Project Management?

“Thank you very much for this opportunity to share my inception story and the lessons I have learned throughout my journey; some of them will always be close to my heart. My career began in Australia, where I worked as a legal secretary while pursuing my Bachelor of Business. This foundational experience helped me develop attention to detail, communication, and collaboration skills. In 2006, my career took a significant turn when I became CIO at The O2 in London, overseeing IT infrastructure and managing large-scale entertainment events. This role sharpened my ability to lead teams and navigate complex projects. After returning to Australia, I took on leadership roles at Queensland Health and eHealth NSW, where I spearheaded digital transformation projects.

In 2021, I moved to Saudi Arabia to contribute to the visionary NEOM project, which ultimately inspired me to create JMB Project Management. Headquartered in Dubai, JMB Project Management is a leading firm that provides tailored solutions across industries like smart mobility, healthcare, retail, and entertainment. Our goal is to solve business problems through innovative, sustainable, and client-centric project management services. One of our standout offerings, the PMO-in-a-Box solution, has streamlined operations and improved efficiency for many clients. We also host the Middle East Summit of Excellence 2024, where industry leaders and visionaries collaborate and share knowledge. These experiences shaped my vision for JMB, allowing me to lead with a focus on innovation and sustainable growth.”

Key Offerings of JMB Project Management

JMB Project Management stands at the cutting edge of innovation, delivering a diverse portfolio of services across industries like smart mobility, healthcare, retail, and entertainment. With a firm commitment to solving business challenges through tailored, client-centric solutions, JMB has positioned itself as a leader in project management. Below are some of the key offerings that set JMB apart:

  • PMO-in-a-Box:
    One of JMB’s flagship services, the PMO-in-a-Box solution is designed to revolutionize how businesses manage their projects. It’s a fully customizable Project Management Office (PMO) framework that adapts to the unique needs of each organization, no matter the size. This solution simplifies and streamlines operations, offering real-time insights and tools to improve project execution, enhance communication between teams, and boost overall efficiency. Companies using PMO-in-a-Box have reported significant reductions in project timelines and operational costs, allowing them to achieve more with fewer resources. This scalable service is ideal for organizations seeking structure without the complexities of traditional project management approaches, enabling smoother workflows and more consistent results across the board.
  • Smart Mobility Solutions:
    JMB is at the forefront of pioneering the next generation of transportation in the Middle East. Smart Mobility Solutions focus on integrating advanced technologies into urban transportation systems, with an emphasis on sustainability and efficiency. From the development of autonomous vehicles to crafting urban mobility strategies, JMB is driving initiatives that aim to transform how cities and regions approach transportation. Their vision of a connected, efficient, and environmentally friendly transportation network is reshaping the future of smart cities in the Middle East, aligning with global efforts to reduce carbon footprints and improve urban living standards. By collaborating with governments and private entities, JMB is setting the stage for a transportation revolution that puts safety, innovation, and sustainability first.
  • Sustainable Housing Projects:
    Sustainability is at the heart of JMB’s vision for the future, and their Sustainable Housing Projects are a testament to this commitment. JMB is leading the way in the development of fully self-sustaining homes, incorporating cutting-edge features like solar-powered driveways, energy-efficient building materials, and smart home technologies. These homes are designed to minimize environmental impact while maximizing energy efficiency, providing a blueprint for future residential developments. With sustainability being a core value for JMB, they are focused on reducing carbon emissions and promoting green living, offering eco-conscious solutions that appeal to modern consumers and developers alike. Their work in this area not only addresses current environmental challenges but also sets a new standard for how housing projects should be approached in the future.
  • Entertainment Services:
    JMB also offers a dedicated vertical focused on the dynamic and fast-paced world of entertainment. From artist management to event management and staffing solutions, JMB has become a trusted partner for large-scale events across the region. Their team works behind the scenes to ensure that every event runs smoothly, managing everything from logistics and production to talent coordination. Whether it’s a concert, festival, or corporate gala, JMB’s expertise in the entertainment sector ensures that events are executed flawlessly, creating memorable experiences for audiences and stakeholders alike. Their innovative approach and attention to detail have earned them a reputation as a go-to service provider in the entertainment industry, contributing to the success of some of the region’s most high-profile events.
  • Middle East Summit of Excellence 2024:
    A highlight of JMB’s commitment to thought leadership and industry collaboration is its hosting of the prestigious Middle East Summit of Excellence 2024. This annual event brings together VIPs, industry leaders, and visionaries from across various sectors to foster collaboration, exchange knowledge, and celebrate achievements. The summit serves as a platform to discuss the latest trends in business, technology, and entertainment, offering a unique opportunity for professionals to network and share innovative ideas. By hosting this summit, JMB is not only reinforcing its leadership in project management but also contributing to the growth and development of industries across the Middle East.

JMB’s long-term goal is to establish itself as a global leader in both smart mobility and sustainable project management solutions. With a vision that extends beyond the Middle East, JMB is eyeing expansion into key markets such as North America and Europe. The firm’s strategy is built on creating an ecosystem where innovation, sustainability, and client satisfaction go hand in hand. By continuously pushing the boundaries of what’s possible in project management, JMB aims to set new global standards for excellence. Their ambition is to not only meet the evolving needs of their clients but to anticipate future challenges and opportunities, leading the charge in a world where technology, sustainability, and smart solutions define success.

Notable Recognitions and Accreditations

Jennifer McShane-Bary has been recognized as a trailblazing leader in the project management industry. One of her most prestigious personal accolades is being named Woman CEO of the Year at the Mastermind Awards 2024 in Dubai. This esteemed recognition reflects not only her visionary leadership but also the collective efforts of her team at JMB Project Management.

On an organizational level, JMB Project Management has earned its place among the Top 50 Innovators of the Year, a distinction that highlights the firm’s cutting-edge contributions to smart mobility and sustainability. JMB’s groundbreaking solutions, such as their PMO-in-a-Box offering, have been widely praised by industry experts for their ability to streamline even the most complex projects. What sets this solution apart is its adaptability and flexibility, enabling clients to maintain control while benefiting from JMB’s structured approach to project management.

At JMB Project Management, the foundation of their success lies in their commitment to fostering a culture of innovation, collaboration, and continuous learning. By encouraging team members to actively participate in brainstorming sessions and innovation workshops, JMB ensures that fresh ideas and new solutions are always on the table. This inclusive, open environment empowers employees to think creatively and contribute to the company’s forward-thinking strategies.

Professional development is another cornerstone of JMB’s approach, as the firm offers opportunities for employees to stay at the forefront of industry trends and technological advancements. By investing in their team’s growth, JMB has been able to deliver exceptional, forward-thinking solutions that consistently exceed client expectations. This focus on nurturing talent and fostering a culture of innovation is key to the company’s sustained success in delivering sustainable solutions and project management excellence.

What were the most challenging obstacles you’ve encountered in your career?

“Launching JMB Project Management in the UAE presented a unique set of challenges for me, particularly in understanding and aligning with local business practices and regulations. I had to build strong relationships with local stakeholders and navigate complex regulatory environments. The key to overcoming these challenges was my persistence and finding the right local partners who could guide me through the intricacies of doing business in the Middle East.

To aspiring leaders, my advice is simple: embrace change, stay curious, and always lead with integrity. The world is evolving rapidly, and the ability to adapt, innovate, and lead with empathy is more important than ever. Don’t be afraid to take risks and, most importantly, learn from your mistakes. Surround yourself with a strong team, and remember that leadership is about empowering others to succeed.”

Who has been the most significant source of inspiration in your life?

“Throughout my career, the most significant source of inspiration has come from the incredible teams I have had the privilege of working with. Whether it was during my time at The O2 in London, my roles in Australia with Queensland Health, or now here in the Middle East, the collective efforts of my teams have continuously pushed me to aim higher and achieve more. Their dedication, creativity, and resilience have fueled my passion for leadership and innovation.

More recently, the advisory board at JMB Project Management has been a constant source of wisdom and guidance for me. As we navigate the unique business landscapes of the UAE and the broader Middle East region, their insights and support have been invaluable. This collaboration has not only enriched my understanding of the local market but has also inspired me to lead with confidence and vision.”

Jennifer McShane-Bary emphasizes that the journey of leadership is profoundly shaped by the individuals she collaborates with and the experiences they share. The inspiration she has drawn from her teams and advisory board has been instrumental in driving JMB Project Management forward. As she continues to embrace challenges and seek innovative solutions, she remains committed to fostering a culture of collaboration and excellence, paving the way for future successes in the ever-evolving industry.

Alejandro Garcia
Alejandro Garciahttps://twitter.com/Gracia_A141997
Alejandro Garcia, Entrepreneurship Writer at CEO Scoop Magazine. Sharing stories and strategies of innovative business leaders. Inspiring aspiring entrepreneurs with insights into building successful ventures.

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