Featured in CEO Scoop Magazine’s latest edition, “Game Changers: Leaders Who Inspire and Innovate,” Salla Eckhardt, CEO of SEE Bright LLC, stands as a beacon of transformative leadership in the built environment industry.
With an unwavering commitment to innovation, Salla has carved her niche as a pioneer in the digitalization of operations and business transformation. Her expertise extends to the development of cutting-edge strategies that leverage technology to bridge the gap between the physical and digital realms. As the founder of the Digital Building Lifecycle, she has redefined data governance, introducing a revolutionary framework that enhances efficiency and fosters sustainable growth.
Beyond her remarkable contributions to business innovation, Salla is passionate about sharing her knowledge and inspiring others. Through her teaching, thought-provoking publications, impactful podcasts, and dynamic keynote speeches, she continues to empower individuals and organizations to embrace the limitless potential of digital transformation.
Please share the beginning of your career journey with us.
“My career journey started with a dream—a dream to inspire others through knowledge, as I envisioned myself becoming a university professor. That passion for learning and exploration naturally led me into the world of academia, where I began as an academic research scientist. I was fortunate to join a pioneering research team that focused on revolutionizing digital construction processes, tools, and methodologies.
This role was a perfect blend of my architectural roots and my enthusiasm for strategic innovation. From day one, I found myself drawn to projects that required creative problem-solving and addressing challenges that had yet to be tackled. It was exhilarating to be part of initiatives that had the potential to transform the way we approach design and construction, not just incrementally but on a systemic level.
As I grew in my career, I realized that my passion extended beyond research. I thrived in environments that allowed me to reimagine processes, embrace emerging technologies, and drive digital transformation. Over the years, I honed my skills in these areas, always driven by a commitment to creating strategies that delivered tangible, impactful outcomes.
One of the most pivotal moments in my career was the development of the digital building lifecycle. This framework, which I am immensely proud of, has redefined how we think about smart cities and environments by integrating the physical, digital, and social dimensions seamlessly. Its global adoption underscored the power of innovation and collaboration.
This journey has been an evolution of learning, leading, and creating. Today, as the CEO of SEE Bright LLC, I continue to embrace these values, driving transformation and empowering others to see the endless possibilities that innovation can bring. Each milestone has taught me that leadership is not just about vision but also about the courage to continuously adapt and create meaningful change.” – Salla Eckhardt
Could you highlight the key offerings of your company?
“SEE Bright LLC specializes in delivering strategic advisory services for businesses aiming to leverage innovation and digitalization to achieve sustainable growth and operational excellence. Our mission is to guide organizations through transformative journeys, combining deep expertise with an understanding of each client’s unique challenges and goals.
At the core of our offerings is the digital building lifecycle, a revolutionary framework that integrates physical, digital, and social dimensions to optimize smart cities and environments. Our approach focuses on digitization, digitalization, and full-scale digital transformation, empowering organizations to streamline operations and achieve greater simplicity and efficiency.
What truly sets SEE Bright LLC apart is our people-first philosophy. We believe that successful transformation is not just about technology; it’s about the people who adopt it and the culture that supports it. By leveraging technology as a tool—rather than the ultimate goal—we create solutions that enhance physical spaces, digital infrastructures, and social interactions while fostering a positive organizational culture.
Our tailored strategies ensure that our clients not only stay ahead in their industries but also make meaningful contributions to building smarter, more sustainable communities. At SEE Bright LLC, we are dedicated to turning complex challenges into transformative opportunities.” – Salla Eckhardt
Notable Recognitions and Accreditations
Salla Eckhardt, CEO of SEE Bright LLC, and her company have received numerous prestigious awards and recognitions, showcasing their leadership, innovation, and commitment to driving change in the construction, real estate, and technology industries. Among the most notable accolades is being named one of The 10 Most Influential Business Leaders Revamping the Future in 2024. In 2023, Salla Eckhardt was honored with the Exceptional Woman in Building Award from the National Institute of Building Sciences and was recognized as Tampere University Alumna of the Year by Tampere University. In 2022, she received the United States Space Force Challenge Coin from the United States Space Force.
Additionally, in 2021, she was featured in the Annual Report to the President of the United States – Member Spotlight by the National Institute of Building Sciences, awarded the BIM Hero Award by the BIM Coordinators Summit, and recognized as a Maverick “Technologist” by Built Worlds. In 2020, she was named among 17 Women Changing the Face of Construction by Building Design + Construction. Other honors include the Inspirator Award and the Women in Tech Award in 2019, as well as being named to the 40 Under 40 list. Salla Eckhardt also received the Good Construction Award in 2014, the Award for Excellence by the Aarre M. Mattinen Foundation in 2010, and the Best Master of Science Thesis of the Year by the Oskari Vilamo Fund. These awards highlight her visionary leadership and the transformative impact of SEE Bright LLC under her guidance.
What are your long-term goals, and where do you envision yourself in the coming years?
“My long-term goals are deeply anchored in revolutionizing the construction and real estate sectors by establishing the digital building lifecycle as a global benchmark for innovative, impactful, and sustainable change. This framework transcends being just a methodology; it represents a paradigm shift that unites technology, digital maturity, and strategic collaboration to achieve exceptional performance while ensuring sustainable investments in the built environment.
I aim to expand the influence of the digital building lifecycle by introducing it to emerging markets, cultivating strategic alliances, and driving industry innovation through advanced technology and actionable insights. This vision includes redefining how industries view tradition and innovation—not as opposing forces but as complementary drivers of progress. My ultimate objective is to provide businesses and communities with tools and strategies that are efficient, forward-thinking, and aligned with global climate goals.
Personally, I am committed to mentoring and advocating for the next generation of leaders, embedding in them the principles of purposeful innovation and collaborative leadership. To me, leadership is not just about personal accomplishments; it is about creating opportunities for others, nurturing environments where creativity, diversity, and shared purpose can flourish. True innovation arises from collective vision, and I strive to contribute to a business landscape where profitability and societal impact coexist harmoniously, leaving a lasting legacy.
In the coming years, I envision myself spearheading a global transformation within the AECO industry, championing the integration of technological progress with human and environmental priorities. Through SEE Bright LLC and broader initiatives, I will continue to lead with purpose and innovation, proving that meaningful, sustainable transformation is both necessary and achievable.” – Salla Eckhardt
Who has been the most significant source of inspiration in your life?
“The most significant source of inspiration in my life has been leaders who embody resilience, bold vision, and a steadfast commitment to driving positive change. These individuals—whether celebrated historical figures, contemporary innovators, or mentors from my own professional journey—have profoundly shaped my understanding of what it means to lead with purpose.
What truly stands out about these leaders is their ability to transform challenges into opportunities for growth and innovation. They do not merely endure adversity; they harness it as a powerful force for transformation. Their resilience serves as a constant reminder that progress often demands courage, perseverance, and a readiness to embrace calculated risks, even in the face of uncertainty.
Equally inspiring is their visionary mindset. These leaders possess an extraordinary ability to see beyond immediate circumstances and reimagine possibilities on a larger scale. They challenge the status quo, redefining industries, systems, and societal norms in ways that create lasting value for humanity. Their capacity to envision and actualize a better future motivates me to approach my work with a similar sense of possibility and ambition.
Above all, their leadership is grounded in empathy and compassion. They understand that true leadership is not about authority or personal gain but about empowering others, fostering trust, and remaining rooted in values that prioritize collective well-being. These leaders have shown me that the most enduring impact comes from inspiring collaboration, innovation, and excellence in those around you.
For me, inspiration has come not only from well-known figures but also from mentors who have challenged and guided me, colleagues whose dedication and integrity have been a daily source of motivation, and even individuals whose stories I have encountered from afar. Their collective influence has shown me that leadership is a continuous journey of learning, reflection, and meaningful action—a journey I am privileged to pursue through SEE Bright LLC and beyond.
Their examples remind me that no matter where one begins, the choice to lead with purpose can leave an indelible mark on the world. It is a lesson that resonates deeply as I strive to create meaningful, lasting change in the industries and communities I serve.” – Salla Eckhardt
What were the most challenging obstacles you’ve encountered in your career?
“One of the most challenging obstacles I faced was transitioning into leadership while driving transformative change in an industry that evolves at a traditionally conservative pace. The construction and real estate sectors, rich with potential, are deeply rooted in longstanding practices. Introducing innovative concepts like digital transformation and operational digitalization was often met with resistance—not due to a lack of interest, but because of the uncertainty that comes with embracing large-scale change.
Balancing the push for innovation with the need for operational stability presented a complex and delicate challenge. As a leader, I needed to inspire confidence and build trust while simultaneously questioning established norms. Aligning diverse teams—each with unique experiences, viewpoints, and priorities—required me to paint a clear and compelling picture of the future we could build together. This process was far from straightforward. It demanded resilience to weather setbacks, flexibility to refine strategies when needed, and unwavering belief in the transformative power of the changes I was championing.
One key strategy that proved invaluable was transparent communication through “show and tell.” I learned that introducing a new way of thinking begins with active listening—taking the time to understand the concerns, aspirations, and perceived barriers of those involved. Empathy became a cornerstone of my leadership, enabling me to connect on a personal level and create a collaborative, innovative environment where ideas could thrive.
Another critical insight was the importance of staying focused on long-term objectives. The vision of creating a more efficient, connected, and digitally empowered industry served as my guiding principle. This clarity of purpose not only motivated me but also helped others rally behind the shared mission. Challenges that initially seemed insurmountable transformed into opportunities to build momentum and deliver meaningful results.
Reflecting on these experiences, I see that the obstacles I encountered were more than just challenges—they were defining moments that shaped me into the leader I am today. They taught me that meaningful change is rarely easy, but it is always worthwhile. Each setback strengthened my resolve, each lesson deepened my understanding of leadership, and each success reinforced my belief in the power of innovation and purpose-driven action. These experiences continue to fuel my commitment to empowering others and demonstrating that even the most tradition-bound industries can achieve transformation and growth.” – Salla Eckhardt
What advice do you have for the next generation of aspiring leaders?
“To the next generation of aspiring leaders, my advice is to lead with empathy, authenticity, and an unwavering commitment to purpose. Leadership is not defined by titles or positions but by the positive and lasting impact you create. True leaders inspire and empower others, fostering an environment of trust, respect, and collaboration where everyone can thrive.
In today’s rapidly changing world, staying curious and open to learning is essential. Embrace challenges as opportunities to grow personally and professionally. Obstacles are not setbacks; they are stepping stones that build resilience, foster creativity, and sharpen problem-solving skills. Some of the most significant breakthroughs are born from the toughest moments, so approach challenges with optimism and a solutions-driven mindset.
Focus on building meaningful, values-driven relationships. Leadership is never a solo endeavor; it thrives on collaboration, mutual support, and a shared vision. Take the time to truly understand and value the people around you—their perspectives, strengths, and aspirations. Leading with integrity and authenticity creates connections that extend beyond professional goals, leaving a legacy of positive influence.
Empathy is your most powerful leadership tool. In a technology-driven world, the ability to connect on a human level will set you apart. Understand the challenges and goals of those you lead, and ensure they feel seen, heard, and valued. When individuals feel supported and acknowledged, they become more innovative, committed, and motivated to contribute to shared success.
Leadership is ultimately about others. It is about creating spaces where individuals and ideas flourish, where innovation is encouraged, and where everyone feels empowered to contribute to something greater than themselves. Your role as a leader is to be a guide, a motivator, and a source of inspiration.
Cultivate a vision that aligns purpose with innovation. Stay grounded in your core values, but remain adaptable to new perspectives and opportunities. The world needs leaders who balance boldness with compassion, strategy with empathy, and progress with sustainability.
Remember, great leaders are not born; they are shaped by experiences, relationships, and a willingness to evolve. Lead with purpose, embrace uncertainty, and inspire others to dream bigger. Your potential to create meaningful change is limitless.” – Salla Eckhardt
